Why Our Pledges Matter: Building Better Care Together
When a family chooses a care home, they’re not just looking for a bed — they’re looking for a place of trust, warmth, and dignity.
When a family chooses a care home, they’re not just looking for a bed — they’re looking for a place of trust, warmth, and dignity. At the Better Care Collective, we believe care homes should be more than service providers; they should be pillars of excellence, community, and compassion. That’s why our values aren’t just words on a wall — they’re active pledges to do better, every single day. Here’s what they mean for care homes, teams, residents, and families alike.
Put People First — Always
Why it matters:
In care, how we do things is just as important as what we do. Prioritising dignity, independence, and emotional wellbeing means seeing each resident as a whole person — with a past, preferences, fears, and hopes.
The impact on care homes:
This mindset shifts the culture from task-based care to person-centred living. It encourages staff to slow down, listen more, and deliver support that truly fits the individual.
Why families notice:
Families want to know their loved ones are respected, not just looked after. When people come first, families see smiling faces, engaged residents, and meaningful human connection — not just routines.
Empower Our Teams
Why it matters:
High-quality care is only possible when the team delivering it feels valued, supported, and equipped to grow.
The impact on care homes:
By investing in training and nurturing positive workplace culture, care homes reduce turnover, raise morale, and create strong, consistent teams that know residents well.
Why families notice:
Continuity of care builds trust. When the same friendly faces greet residents every day, families feel reassured — they know their loved one is in capable, caring hands.
Be Honest and Transparent
Why it matters:
Trust is the foundation of any care relationship. When communication is clear, open, and proactive, it creates safety for all involved.
The impact on care homes:
Openness fosters stronger relationships with staff, residents, and regulators. It also creates a culture where feedback is welcomed and challenges are tackled collaboratively.
Why families notice:
Whether it’s a concern or a celebration, families appreciate being kept in the loop. Transparency shows integrity — and that builds confidence in the quality of care.
Strive for Progress, Not Perfection
Why it matters:
Care is constantly evolving. The best care homes don’t claim to have all the answers — they ask better questions, reflect, and improve.
The impact on care homes:
This value encourages innovation, reflection, and shared learning. It also helps staff feel safe to suggest improvements without fear of blame.
Why families notice:
Families are increasingly savvy. They ask tough questions and want to see that the care home is forward-thinking and open to change — not stuck in its ways.
Act Responsibly and Sustainably
Why it matters:
Care homes are part of wider communities. Their impact extends beyond walls, into neighbourhoods, ecosystems, and the future.
The impact on care homes:
Sustainable choices — from local sourcing to waste reduction — help reduce costs and build stronger community ties. Acting responsibly also builds pride among teams.
Why families notice:
Families are paying more attention to the environmental and social impact of the organisations they support. A care home that shows care beyond its doors often earns deeper loyalty and trust.
Lead by Example
Why it matters:
Care homes have the power to shape perceptions of ageing, support, and community. When we raise the bar, others are inspired to do the same.
The impact on care homes:
Leadership isn’t about hierarchy — it’s about influence. By modelling best practices, care homes can attract better staff, influence local policy, and uplift standards across the sector.
Why families notice:
Families gravitate toward homes that feel purposeful — homes that clearly stand for something. Being part of a collective striving for better gives families extra confidence in their decision.
Final Thoughts
These pledges are more than idealistic statements — they’re a framework for creating thriving, trustworthy care homes that serve residents with heart, integrity, and ambition. When care homes put people first, empower their teams, and lead with transparency and purpose, everyone benefits — most of all, the people we are here to support.
That’s the future we’re building at the Better Care Collective.
Become a Founding Member
Founding Member places are strictly limited and will be offered on a first-come, first-served basis.
Join us today — and be part of building something truly better.
The Better Care Collective is more than just a movement — it’s a community built by care homes who believe in doing better, together.
We are inviting the first members to join us as Founding Members. Offer expires July 2025.
As a Founding Member, you will receive:
- A lifetime discount on your annual membership fee
- Priority listing in our upcoming public directory
- Special recognition on our future "Founding Members" page
- Exclusive Founding Member status and badge
- The opportunity to help shape the future of the movement from the ground up
- Zero cost award appplications
- Exclusive co-branded PR opportunites
