Our Commitment to Better Care, Together.

Better care is a choice — one we make, every day.

By joining the Collective, each care home publicly commits to upholding our shared values and to striving for continual improvement across all aspects of care.

Put People First, Always

We prioritise the dignity, independence, and emotional wellbeing of every individual in our care.

Empower Our Teams

We invest in our staff, promote continuous learning, and create workplaces where people feel valued, supported, and proud to belong.

Be Honest and Transparent

We communicate openly with families, residents, staff, and the wider community — building trust through clarity, respect, and action.

Strive for Progress, Not Perfection

We welcome feedback, embrace innovation, and seek to improve continually — because better care is a journey, not a destination.

Act Responsibly and Sustainably

We acknowledge our role in caring not just for people, but for our communities and the environment around us.

Lead by Example

We understand that as part of the Better Care Collective, we represent a movement for positive change — and we commit to leading with purpose, compassion, and integrity.

Why This Matters

This pledge is more than words . . .

It’s a visible promise to residents, families, staff, and communities that we are committed to being better, doing better, and inspiring others to do the same.

Together, we are changing the perception of care homes.

Together, we are building a future where excellence is expected, not exceptional.

Proud to Be Better

By displaying the Better Care Collective badge, we proudly show that we are part of a movement that stands for better — every single day.

Because care deserves nothing less.