Our Commitment to Better Care, Together.
Better care is a choice — one we make, every day.
By joining the Collective, each care home publicly commits to upholding our shared values and to striving for continual improvement across all aspects of care.

Put People First, Always
We prioritise the dignity, independence, and emotional wellbeing of every individual in our care.
Empower Our Teams
We invest in our staff, promote continuous learning, and create workplaces where people feel valued, supported, and proud to belong.
Be Honest and Transparent
We communicate openly with families, residents, staff, and the wider community — building trust through clarity, respect, and action.
Strive for Progress, Not Perfection
We welcome feedback, embrace innovation, and seek to improve continually — because better care is a journey, not a destination.
Act Responsibly and Sustainably
We acknowledge our role in caring not just for people, but for our communities and the environment around us.
Lead by Example
We understand that as part of the Better Care Collective, we represent a movement for positive change — and we commit to leading with purpose, compassion, and integrity.